The North Face

The North Face is a leading outdoor lifestyle and apparel brand, sold through major retailers and at their own stores.

The North Face is also one of the world’s best content marketers, using content from experiences to broaden impact.

Objective

Attract new audiences to experience the outdoors (and embrace the brand).

Approach

Stage "pop up" camping experiences in beautiful settings proximate to major markets.

Invite up to 200 campers in each market to attend, using in-store, social and other channels to drive awareness and participation.

Curate a memorable "Basecamp" experience, from epic hikes led by local guides to "farm-to-table" picnic dining and camping skills instruction - and capture every moment for content purposes.

Results

Delivered memorable experiences for hundreds of participating consumers.

Delivered millions of unique impressions and video views through social and digital delivery.

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