Olympus

Olympus is one of the world’s oldest and largest camera manufacturers, for both consumers and professionals.

Olympus is also an active sponsor, leveraging partnerships to broaden awareness and promote engagment.

Objective

Combat competitive challenges by developing and maximizing an "ownable" sponsorship platform.

Approach

Research, negotiated and developed the "Olympus US Open Series," the largest sponsorship in US Tennis history.

Combined broadcast, online, onsite sales, fan engagment, corporate hospitality, retail marketing and other tactics as part of a truly intergrated sponsorship program.

Utilized mobile marketing and athlete endorsement as the backdrop for a broader media/digital campaign.

Results

Hundreds of millions of consumer impressions, combined with hundreds of thousands of live fan engagements, deliver over a multi-year period.

Strong onsite and national retail sales (connected via themed in-store promotions).

Ex Award for Best Sports Sponsorship.

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