Jadot

(Maison) Louis Jadot is a renowed French winery first founded in 1859, and now available throughout the world.

Louis Jadot (marketed by Kobrand Corporation in the USA) is also America’s #1 French Wine.

Objective

General trial, affinity and purchase activity in key market areas.

Approach

Design a unique "French Bistro" event set and themed sampling experience to accentuate the brand's authentic roots.

Research and negotiate placement at high end art expositions and cultural events to provide access to affluent, discerning consumers.

Capture content to broaden campaign impact through social/digital channels.

Results

Seven years (and counting) of sustained event activation, delivering tens of thousands of targeted tasting interactions in the process.

Increased retail sales, validated in collaboration with the brand and local distributors.

Strong engagement with social/digital content.

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