Ford

Ford Motor Company is one of America’s oldest and best loved automotive manufacturers.

Ford Motor Company also increasingly caters to the unique needs of urban audiences and lifestyle needs.

Objective

Expand engagement with urban audiences in key cities; drive incremental leads and sales.

Approach

Design an immersive and interactive experience that connects the brand and Ford's vehicles to a broader "empowerment" campaign.

Develop a "Tinder style" application that helps quickly match vehicles to the unique needs and aspirations of audience members - with associated lead data capture.

Research and coordinate placement at targeted events and venues to maximize awareness and participation among our audience.

Results

Delivered tens of thousands of targeted interactions, capturing actionable leads in the process.

Delivered collected leads to Ford's national CRM system, while trafficking "hot leads" directly to local dealerships for immediate follow-up.

Strong vehicle sales and program ROI outcomes (validated through lead tracking).

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