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Walmart

“Pasión Por El Fútbol”

To take advantage of fan interest surrounding World Cup Soccer, particularly among Hispanic shoppers, we developed a touring program designed to deliver an immersive fútbol experience at high-indexing Walmart locations. Incorporating multiple Wal-Mart suppliers, professional soccer coaches, a transportable soccer field, interactive displays and sampling opportunities, “Pasión Por El Fútbol” garnered both industry recognition (Ex Award, Best Multicultural Event) and sales results.