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Lindt

The “Dream Center Network”

The “ultimate smooth melting” taste of Lindt Lindor Truffles is something best experienced. To generate interest and drive retail sales, we identified thousands of local, non-traditional businesses that cater to the brand’s audience – salons, spas, florists, and more – and made them partners in a sampling network that delivers millions of targeted sample bags. Offered as a “thank you” to appreciative customers from trusted local providers, the program transformed each sample into a more meaningful “gift.”