Carnation® Breakfast Essentials™

Great Breakfast Tour

The CARNATION® BREAKFAST ESSENTIALS™ GREAT BREAKFAST TOUR traveled to 10 markets over a 16 week period with activations at 94 retail stores, 5 community/grassroots events, and 11 fairs and festivals. By activating at various locations that catered towards the target demographic, we were able to have meaningful interactions with consumers in places where they play and shop. The tour provided a unique engagement and trial experience, where both moms and kids were able to experience the personality, taste and nutritional benefit of CARNATION® BREAKFAST ESSENTIALS™ in a memorable way.