BOOST® nutritional products offer nutritional solutions to help a wide variety of dietary needs for older adults 65+ years of age. The BOOST® experiential marketing tour in The Villages, Florida’s largest retirement community, was a highly targeted, hyperlocal sampling initiative that was designed to position BOOST® as a credible resource for The Villages community in maintaining a health and active lifestyle. The Villages tour, the third incarnation of experiential touring for BOOST, focused on a variety of key opportunities: HCP & Influencer drop offs, event sponsorships, retail activations and educational seminars. Each activation was supported by a network of resident Villagers who were trained as BOOST® brand advocates. All concepts were geared towards developing brand loyalty that stimulates consumption, product referral and strong sales impact.